After a lot of research we started talking about what we liked about certain vodkas and what we didn’t like. How did the Spirit smell? How did it sit on our tongue? What was the finish like? What was our overall impression of the Spirit (including the packaging)? (Sometimes knowing what you don’t want can be just as important as what you do want).
We then started to build the profile for our Vodka; it had to be smooth and it couldn’t smell like an antiseptic swab (think getting a shot at the doctors). That was it, pretty straight forward. For me the most important part was that it had to be sipping smooth. In the past I had noticed that fine Spirits were always sip-able. I had always enjoyed sipping on a fine Whiskey, Rum or Tequila so why not a Vodka? (This is so obvious to Eastern Europeans).
– Christopher M Neumann