As Casey Neistat ( said (and I’m paraphrasing) “Ideas mean nothing it’s action that counts.” So when people (good meaning people) try our Spirits and then say to me “What you need to make is…” I feel they are being lazy (and I don’t necessarily mean that in a bad way). What I hear them telling me is, “I have an idea, that I think is cool, but I don’t want to put any effort into it. You make it, because I might think about buying it, if you made it”.

Note: The reason I listen to these comments is that every once in a great while someone does come up with a really good idea (The saying goes: Even a blind pig finds an acorn once in a while)

Please understand, I make distilled Spirits; if I have an idea that I think is worth something (say an app) I tell my programmer friend “What you need to make is…” and he, bless his patient heart, listens to me (because he also believes in the above note) and then will ask me questions about the idea that then becomes obvious, I haven’t thought the idea through. Here I thought I was lying gold at his feet, for something I thought was cool ( and that I might buy, if he made it). What I was really laying at his feet was worth, maybe, $50 (if he was really lucky and after a ton of hard work).

If you think you really have an idea that is worth a million dollars why would you give it away? On the other hand, if you made a small sample of something (let’s say a Gin) and asked me for my opinion; I would be much more inclined to give you feed back and maybe even offer you some suggestions as to how you could market it. If it was the most amazing gin I had ever tasted I would tell you so and then we might have a serious talk.

Would I want to make it for myself? No thank you our product lineup is full, but if you wanted us to make it for you (see previous post on contract distilling) we might be able to help you. Again, why would you want to give away something, possibly, worth that much money?

This reminds me of a quote I ran across recently, “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas A Edison


-Christopher M Neumann

AuthorCaitlin Prueitt & Chris Neumann