In our lives we have a tendency to name inanimate objects. As we spend more time with said objects and learn their particular quirks we tend to anthropomorphize them, thus giving them names, how many of you have names for your cars? There are various ways for naming your equipment, some are related a quirk or noise it makes, it could be based off a descriptor of the object itself or it can be theme based. There are no rules here. I believe one of the reasons to name something is to differentiate one piece of equipment from another. As an example, our first two small fermenters, that are somewhat egg shaped, instantly became Mork and Mindy (younger people don’t get the reference) and we were tempted to name the next fermenter Mearth but instead chose Heckle and Jeckle, our delivery driver suggested this one. I am thinking the next two will have to be Fred and Ginger (sorry Flintstones fans). Other equipment we have named include our first still (25 gallon capacity) T.S.Elliott, the TS stands for tiny still and our large still instantly became Jules, for Jules Verne because with the off-set column it reminded us of something out of “20,000 Leagues under the Sea”. Our labeler is just the labeler and the bottle filler is also just the bottle filler, not everything gets a name; although, if you see me hauling boxes with a hand cart just remember it’s not a dolly it’s an action figure.