Vivacity Spirits works on a team aspect. Granted, we are pretty small so it is usually “all hands on deck” at work and why our business cards read “Owners, distillers and everything else”. If you think about it any business is a team effort. The Captain of our team is Caitlin.
In the micro-distilling world, I feel that we are all one big team. I am not as interested in another micro-distilleries market share as I am in Absolute’s or Kahlua’s market share (so much larger). There is an old adage that all boats rise with the tide, which makes us sad that Organic Nation had closed. I feel there has to be a certain mass of distilleries to make this a viable endeavor. I tip my hat to Hood River Distillery, Oregon Distillers permit #1, who helped to forge the way for those of us who followed.
I feel that people have forgotten how to be happy for others. Now don’t get me wrong, I want to succeed as much as the next person, however, I love to see people with Oregon made products in their hands instead of the mega distilleries products. I also feel that by us supporting other Oregon distilleries makes us more attractive in the eyes of the people (no one likes a whiner). Cheers!