Now that the “hard” part was done; all we needed to do was bottle it (right?). We had been looking at various bottles to see which one would suit our needs, but first we needed to identify who was going to be our customers because this would influence everything (we actually discussed who our customers were going to be before we made our first batch).

So who did we see as our customer base?

It came down to these statements:

Our customers are people who are very discerning about what they drink.

They care about the quality and aesthetic of their chosen libation and the experience it will provide.

They are people of higher class, education and income or people who aspire to be.

We had a profile of who we wanted our customers to be so we did some brainstorming to come up with a package that we thought would appeal to our chosen people.

--Christopher M Neumann


AuthorCaitlin Prueitt & Chris Neumann